Without a doubt, food delivery is not only growing fast but also swiftly evolving. In some urban areas, the appearance of autonomous vehicles or “delivery robots” is also on the horizon, meaning the sandwich you order for lunch could soon be arriving in an autonomous vehicle. In many neighborhoods, virtual restaurants-also known as ghost kitchens or off-premises meals-are becoming more common. Factors motivating this choice include a desire to deepen customer loyalty, ensure food quality, control the brand experience, reduce costs, and maintain ownership of data.Īdditional delivery options are quickly coming onto the scene. But some restaurants, such as Applebee’s, Chipotle Mexican Grill, and Noodles & Co., are bypassing third-party delivery companies altogether, instead opting to invest in native delivery services that let consumers order directly from the brand’s own digital platform. According to data provider Second Measure, by the end of 2019, 26 percent of American consumers ordered meals from delivery services like DoorDash, GrubHub, Seamless, UberEats, up from 20 percent just one year prior. “There could be a scenario where by 2030 most meals currently cooked at home are instead ordered online and delivered from either restaurants or central kitchens,” says UBS.įood is traveling from kitchen to customer in a variety of ways due to surging consumer demand. According to a recent UBS report, food delivery sales could rise annually more than 20% to $365 billion worldwide by 2030, up from $35 billion. Today, food delivery is mainstream-and growing. Mapping out the fast-changing food delivery terrain Here’s what we are learning-and why food delivery intelligence is key. So it comes as no surprise that restaurants are peering inside their food delivery operations to see what’s really going on. This megatrend impacts restaurants of every size, from fine dining to quick service. Now there’s a modern 21st century corollary to it: “Eating in is fun.” Whether at home, in the office, on campus, or somewhere in between, more and more diners are opting to eat in as they take advantage of the myriad of food delivery options available online and via mobile apps. “Eating out is fun.” You may or may not remember that nostalgic tagline from decades ago. This is a point of view from Wavicle - an AWS Select Tier Consulting Partner specialized in custom data, analytics, and cloud solutions.
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